It's easy to see why women leaders have to behave differently than their male counterparts in order to be effective. The characteristics of traditional leadership fit male, not female, stereotypes. The stereotyped concepts of "woman" and of "leader" are quite different. Behaviours expected of leaders are viewed as "role-discrepant" when exhibited by women and are perceived more negatively than the same behaviours when exhibited by men. In other words, women who demonstrate male-stereotype leadership characteristics hazard being labelled "bitch." Read the article
